Maternal and Infant Health

Every Baby Hero product sold will provide life saving medical interventions to a mother and her baby in need.


The Problem

Bringing a new life into the world should universally be an occasion for joy, but for women and children in the poorest parts of the world it carries a great danger. Every day, 800 women die from pregnancy related causes1, 99% of them in the developing world, which crystallizes one glaring fact – whether a mother survives pregnancy and childbirth is almost entirely a matter of economics and geography. If she was born in Pakistan, she would be 56 times more likely to lose her life from maternal causes than if she were born in France2. A woman from Kenya would be 95 times more likely to die than a woman in Canada due to a pregnancy. Both of us Baby Hero founders had complications in the births of our children requiring medical intervention, and we are acutely aware that but for a roll of the dice that led us to a comfortable existence in an industrialized nation, we might not have fared so well. This is true of our treasured children as well. 98% of the 3 million worldwide infant deaths occur in developing countries. 1 million of those babies die on their first day of life, 80% of them in just 2 regions of the world: Sub-Saharan Africa and South Asia.3

Reproduced from Save the Children "Surviving the First Day" State of the World's Mothers 2013. Data sources: Healthy Newborn Network and Unicef Global Databases. Numbers at bottom of chart refer to newborn deaths.

Why do mothers die?

Ronsmans C and Graham WJ on behalf of The Lancet Maternal Survival Series steering group, "Maternal mortality: who, when, where, and why." The Lancet, Maternal Survival, September 2006 Reproduced from:

Why do babies die?

Source: Li Liu, et al. "Global, Regional and National Causes of Child Mortality: An Updated Systematic Analysis for 2010 with Time Trends Since 2000." The Lancet. Reproduced from Save the Children "Surviving the First Day" State of the World's Mothers 2013.

Low-Cost Solutions Deliver Big Results

The one bright light amongst these devastating statistics is that most maternal and infant deaths are entirely preventable through low-cost, simple interventions. In fact, 2 million newborn lives could be saved a year by applying these inexpensive solutions universally, a heartening prospect. 

With this goal in mind, Baby Hero has partnered with Grand Challenges Canada winner, Dr. Shaun Morris, a pediatric infectious disease specialist at Sick Kids Hospital in Toronto. 

Dr. Shaun Morris delivering a neonatal kit to a pregnant woman in Rahim Yar Khan, Pakistan

Dr. Morris has pioneered an easy to distribute and use toolkit for rural areas with little access to medical care, aiming to reduce maternal and infant mortality in the regions it is used by 30-40%.  The kits will initially be distributed in Rahim Yar Khan in Punjab, Pakistan. With an infant mortality rate of 10% and one of the highest maternal mortality rates in South Asia, this part of the world is one of the most dangerous in which to be born or to give birth.

The kits will contain the following:


  1. Clean birth kit
    Comprised of 1 bar of soap, 1 clean plastic sheet, 1 sterilized razor blade, 1 string for the umbilical cord, 1 cord clamp, gloves, 1 maternity pad and set of pictorial instructions.
  2. Chlorhexidine lotion
    an antiseptic to keep the umbilical stump clean and sterile
  3. Sunflower emollient
    to maintain the integrity of baby’s skin to prevent infection and maintain body temperature
  4. Mylar baby blanket
    to prevent heat loss
  5. Thermospot stickers
    to monitor baby’s temperature 
  6. 1 click-to-heat warmer
    to keep infant warm

Your Purchase Saves Lives 

For every item you purchase, Baby Hero will fund: 1 clean birth kit, 1 chlorhexidine lotion & 1 sunflower emollient as pictured below.

Along with the other components of the kit, these interventions aim to make a significant difference in the survival rates of the mothers of Rahim Yar Khan and their precious infants.  All three items Baby Hero is funding are considered effective and efficient solutions to the issue of maternal and infant health.

At Baby Hero we believe that every single one of us has the ability to make a difference in the world and with the help of you and your little one, we hope to see a day when giving birth and the early days of a child’s life are safe for all, no matter where they were born.4 

If you’d like to help further, please Donate or Get Involved.  

1World Health Organization
2From Save the Children “State of the World’s Mothers 2013”
3From Save the Children “State of the World’s Mothers 2013”
4Clean Birth Kit effectiveness; Chlorhexidine effectiveness; and Sunflower emollient effectiveness: 1 and 2