February 21, 2014


Heroparent › parenting ›

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Hero Parent Series - Irene Chan : The Happy Intersection of Work and Parenting

At Baby Hero we believe parenthood is one of the great threads running through society, allowing us to connect across nationalities, languages, and ethnicities. In our Hero Parent series, we interview mothers and fathers around the world about their experiences becoming and growing as parents.

This month’s hero parent Irene Chan is mother to Lok Lok (6 years). Lok Lok are two separate Chinese characters that sound similar but when written translates to ‘happy’ and ‘flowing water’. Irene was born and raised in Hong Kong, studied Design at University and has over 18 years of graphic design and advertising experience. She has worked on brands like L’Oreal & Maybelline, but says, “Lok Lok is the best creation I have ever made.” Irene is currently the Creative Director at McCann, Hong Kong.


Photo Credits: Walter, Ben Yueng, Irene Chan, Ivy
We came across these fun and creative pictures of Lok Lok. What’s the story behind them?

These were taken when Lok Lok was around 2 years old. We found her asleep in this comical pose – legs folded, and arms pushing the wall. I captioned it “Sleeping in action” and uploaded it to Facebook. Shortly thereafter, my friends - who are mostly art directors, started illustrating Lok Lok's pose into these fun collages. It became a fun contest among us to see whose picture would get the most number of likes.

How do you balance work and parenting?

Most parents believe work and personal life shouldn’t mix. But my husband and I want Lok Lok to understand and appreciate our creative careers. My husband is a TV commercial director, so he takes her into work when he is doing casting interviews or shooting a commercial. Lok Lok comes into my office often, hangs out with my colleagues and sits with me when I am working on post-production. Project deadlines mean long hours and absences from home, but it really helps that Lok Lok has visibility into the nature of our work.


Photo Credits: Billie Ng, Ivy
How have you changed since you became a parent?

I have always been very carefree, but becoming a mother has forced me to become the best role model I can be. I realize how she observes every little thing I do - how I treat others, what I say and the choices I make, and she is already emulating me.

These creative photos apart, you take so many poignant documentary-style photographs.  What motivates you to do these? 

The first years are so precious. My husband and I want to document our time with Lok Lok and photography is the medium we love. We want her to look back someday and see all the things we did together as a family. I can’t help but photograph the little details of her daily life – her walk to school or the look on her face when she is asleep. It’s my way of freezing that moment for posterity.

Tell us why you've connected with the Baby Hero brand?

I think it is a remarkable idea; mothers coming together to help other mothers in need. I know a lot of charities that support children but I haven’t seen a brand that has created a full product line that is aligned to this cause. Baby Hero reminds us how vulnerable a newborn’s life is and how little it takes to actually help. I love your products and the impact that the neonatal survival kit can have in the developing world. I will be cheering you on!

Aquin Dennison
Aquin Dennison


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