Baby Hero is committed to using organic cotton because it is a natural and breathable fiber that is deserving of a baby’s delicate skin. When we first researched organic cotton, we found compelling evidence on the far-reaching impact it has on ecology, farmer’s lives, labor issues and even what ends up on our dinner table.

Here’s a quick look at why it’s time we all encouraged responsible fashion and textile choices.

1. A safer farm environment

Cotton is the most widely grown and chemically intensive crop in the world. Conventional cotton farms account for 16% of the world’s insecticide market and 10% of the pesticide market. These synthetic fertilisers and toxic pesticides leach into our wildlife and rivers and poison an estimated 16,000 people each year.

2. It's better for farmers

300 million farmers in 80 countries rely on cotton farming. The financial burden and associated debt from buying pesticides and genetically modified seeds has resulted in thousands of suicides in the developing world. Organic farming is a more labor intensive process but the farmer receives a better and fairer price for his yield.

3. Impact on our food chain

Because cotton is grown primarily for its fiber, it is regulated as a non-food crop. However, the majority of the cotton plant by weight ends up in our food supply. Cotton seed oil is used in processed foods, and beef and dairy cows are fed cotton straw.

4. Organic garments are residue free

Organic garments are residue free and best for a newborn's porous skin especially when a child is suffering from eczema or allergies. Chemicals and dyes (more so for the darker colors) used in ‘fast-fashion’ brands can have adverse effects on human reproduction, hormonal and immune systems especially on children who are far more vulnerable.

5. More wear for your money

Onesies, blankets and crib sheets go through multiple washes. Compromised by chemicals, conventionally grown cotton breaks down much sooner than organically grown cotton, so in the long run organic cotton IS definitely better value for money.

The next time you are shopping, and looking out for organic clothes, keep these pointers in mind:

Beware of ‘green washing’

Brands pay lip service to the idea of sustainability without taking action, or backing up their claims. Labels which claim ‘100% Organic cotton’ must contain 100% organically produced cotton including the sewing thread, while ‘organic cotton’ must contain atleast 95% organically produced cotton, and ‘made with organic cotton’ must contain at least 70% organically produced cotton.

Know the global standards

The Global Organic Textile Standard (GOTS) is changing the organic-fiber industry worldwide. It guarantees the consumer organic standards on the farm level and less toxic substances in the dyeing and finishing processes. The quality assurance system defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well.

Natural fibers does not equal organic

Not all ‘green’ fibers are organic. For example, bamboo is a fast growing and sustainable weed, but breaking down bamboo into fabric raises environmental and health concerns. Strong chemical solvents are needed to turn the bamboo plant into a viscose solution that is then reconstructed into cellulose fiber for weaving into yarn for fabric. The organic alternative is a mechanical process and expensive -involving crushing the woody parts of the bamboo plant and using natural enzymes to break it down.


Shop Baby Hero's collection of super-soft organic onesies and toddler tees at



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