March 08, 2017


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Founded by mothers, Baby Hero is a children's clothing brand dedicated to being and raising global citizens.

With every purchase of our fair-trade, organic products you fund life-saving medical items for newborns in need and provide dignified work to communities in need, making an extraordinary difference in the lives of others. 

Super-soft, delightfully-designed organic clothes and gifts that are changing the world.

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The Global Parent: Empowering Women = Giving Dignified Work

Like most parents, I think all the time about the world, the environment in which my children are growing up. While much of their education will come from what they learn in our home and at school, the direction their lives will take is highly dependant on the larger context and shape of the world in which they will live. Will there be peace? prosperity? clean air? equal opportunities for my daughters and my son? No matter how well my husband and I raise them, how much attention we pay to their moral and intellectual upbringing, they still have to contend with a world in which over 1 billion people live in poverty, women and girls face greater violence and fewer economic opportunities and the environment is being degraded to potentially unliveable standards. These are all factors limiting that peace and prosperity we all so desperately hope for the future. Helping the world is both a moral imperative and also crucial to improving the future for everyone, poor or not.

For all these reasons, I try and play my part in making things better and the cornerstone of improving the world begins with empowering women living in poverty - women who, studies show, are more likely to use the money they earn on their children's health and education, meaning helping one women find work is the beginning of a generational shift. 

One of the most beneficial things we can do is give dignified work that pays a living wage - creating jobs for women and men that allows them to have a true livelihood because that is the best and fastest way to move people out of poverty. There are 3x fewer people living in poverty than in 1970 and the majority of that improvement was a result of economic growth. When women work, economies grow faster. If we were able to close the employment gap and wage gap between men and women, we would add $17 trillion USD to the world economy.

Women working at Assisi Garments, our Factory

How do we, as individuals, help create jobs for women half-way across the world? Support organizations and brands that make giving dignified, well-paid work to women a significant part of their model. These are the institutions that are moving the needle, advocating for women and treating their labour with the respect it deserves.

Giving ethical work to women has always been central to Baby Hero. We: 

  • Only produce our products with Assisi Garments, an ethically certified garment facility (founded and run by Nuns) that employs disadvantaged women, training them and paying them well
  • Only use fair-trade cotton for our clothes, which means small-scale farmers, many of them women, always receive a fair price for their crop
  • Work with Labour & Love which teaches women in Pakistan how to use their handicraft skills in new ways. 
  • Carry products by Pebble and Knots & Strokes, both of whom give handicraft work to women in Bangladesh and Sri Lanka, respectively. 
  • Support women and infants health with the life-saving birth kit we distribute

Labour & Love worker making Sheru, Our Mascot

This International Women's Day, lets celebrate by taking action that makes a real difference - support women who work to lift their families and communities out of poverty. If there is hope for the future our children will inherit, it lies in the hands of their mothers, their sisters, their aunts and aunties, their grandmothers. #BeBoldForChange 

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Samar Shaheryar
Samar Shaheryar


Samar Shaheryar is the co-founder of Baby Hero and has worked on global issues affecting women and children for 15 years. She is a mother to three spunky, multi-cultural kids and currently lives in Hong Kong.

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