Baby Hero Is Saving Thousands of Newborns With Their Sustainable Baby Clothes - It's similar to models popularized by companies like Toms Shoes and Warby Parker glasses, which, for each pair of shoes and glasses sold, send another pair to someone in need. However, instead of passing along the same product, Baby Hero converts the costs into highly effective, life-saving neonatal kits containing things like a clean birth kit, antiseptic to keep the umbilical stump sterile and a Mylar baby blanket to reduce heat loss.